SEO for the aesthetic medicine clinic patients come back to
A patient searches 'botox {city} price' or 'hyaluronic acid {city}' and decides based on before/after portfolio, reviews and price. She'll pick a clinic from higher Google positions, with good photos and a clear doctor description. SEO builds all those elements: positions, portfolio, E-E-A-T.
Pakiet SEO w SEVENEDGE to stała cena 2 000 PLN netto miesięcznie, minimum 3 miesiące. W cenie audyt 30 fraz lokalnych co 2 tygodnie, optymalizacja Google Business Profile, schema.org dla branży, linkbuilding lokalny i raport pozycji miesięczny z konsultacją telefoniczną. Pierwsze ruchy pozycji widać po 4–6 tygodniach, wejście na pierwszą stronę dla fraz lokalnych zwykle w 3–6 miesięcy.
What we actually do for an aesthetic medicine clinic
- 01We optimise Google Business Profile, categories (aesthetic medicine clinic, cosmetology, aesthetic medicine doctor), attributes (botox, fillers, mesotherapy, laser), photos of the office and equipment, posts with current seasonal promos.
- 02We position treatment phrases 'botox {city}', 'hyaluronic acid {city}', 'needle mesotherapy {city}', 'fractional laser {city}', 'fillers {city}', 'lipolysis {city}'. Plus 'price' phrases with ranges and 'why this price' content.
- 03We implement schema.org MedicalClinic + MedicalProcedure for each treatment with description, duration, price range, recovery time. Schema delivers rich results with price and rating in Google.
- 04We optimise the before/after gallery as a core conversion element: each photo with alt containing treatment and location ('forehead botox Rzeszów'), schema.org ImageObject, WebP compression. The gallery is the #1 patient decision factor.
- 05We build expert content: 'how botox works', 'when hyaluronic acid effects appear', 'filler complications' — signed by an aesthetic medicine doctor with practitioner number. This is E-E-A-T required in YMYL.
- 06We link to authoritative sources: PTMEiAA (Polish Aesthetic Medicine Society), industry publications, medical portals. Plus reviews from known portals and your own site in schema Review.
Why clinics choose SEVENEDGE
We understand YMYL and advertising rules
Aesthetic medicine is YMYL with extra advertising restrictions (Pharmaceutical Law). We implement E-E-A-T compliant with the law: doctor with practitioner number, descriptions consistent with medical documentation, no outcome guarantees.
We know patients decide by portfolio
A patient looks at 5-10 before/after photos and 3 reviews before booking a consultation. We do SEO that plays on the portfolio: photo optimisation, schema ImageObject, gallery loading speed.
Fixed price, like a consultation
EUR 470 net/mo, all-inclusive. No 'Valentine's campaign' or 'summer boost' surcharges. Monthly invoice, ongoing collaboration.
SEO Professional package, EUR 470 net/mo
Fixed monthly price, 3-month minimum. Phrase audit every 2 weeks, on-page optimisation, position monitoring, monthly report and phone consultation.
- —30 treatment phrases audit every 2 weeks
- —Google Business Profile optimisation
- —Schema.org MedicalClinic + MedicalProcedure
- —Before/after gallery optimisation (alt, EXIF, compression)
- —Expert content (1 YMYL article monthly, doctor's signature)
- —Monthly position report + phone consultation
Common questions from aesthetic medicine clinics
Aesthetic medicine advertising is restricted, isn't SEO a violation?+
No. Expert content (how a treatment works, risks, recovery, doctor's qualifications) is compliant with Pharmaceutical Law and PTMEiAA guidelines. We don't promise '100% effect', don't publish radical before/after without patient consent, don't advertise 'best doctor'. We build visibility through knowledge and transparency, which is permitted.
Can I show before/after photos on the site?+
Yes, but with written patient consent (GDPR + patient rights act). Standard consent covers publication for educational purposes. Without consent we don't publish photos. Plus photos must be realistic — no excessive retouching, which is forbidden by PTMEiAA.
I have a ZnanyLekarz profile, will SEO help?+
Yes. ZnanyLekarz is a great booking system but each consultation is commission. SEO on your own site delivers patients directly, commission-free. Plus a Google-ranked clinic has 3-5x higher LTV (patient returns for more treatments) than one acquired via ZnanyLekarz.
Can I position specific product brands (Juvederm, Restylane)?+
Yes, but with informational descriptions (what the product is, composition, mechanism), not promotional ('the best', 'we guarantee effect'). Phrases like 'hyaluronic acid Juvederm price {city}' deliver high purchase-intent traffic. Plus patients trust a clinic that knows specific brands.
How long does SEO take for aesthetic medicine?+
YMYL with heavy competition needs a longer horizon: 6-12 months to top 3 for main treatment phrases ('botox {city}', 'fillers {city}'). Long-tail phrases ('forehead botox price {city}', 'hyaluronic acid lips {city}') faster, 3-6 months.
Patients search for a clinic with a portfolio — let yours appear first
Start with the brief. In 24h we'll come back with a visibility analysis and a proposal tailored to your treatments and season.
Fill out the brief →Page in English