SEO for the real estate agency clients reach without Otodom
Buyers search 'apartment {city}' on Otodom or Morizon. Sellers search 'real estate broker {city}'. Your competition pays Otodom EUR 50-120 per lead, you get crumbs. SEO builds a direct channel: clients land on your site, contact you directly. Commission-free.
Pakiet SEO w SEVENEDGE to stała cena 2 000 PLN netto miesięcznie, minimum 3 miesiące. W cenie audyt 30 fraz lokalnych co 2 tygodnie, optymalizacja Google Business Profile, schema.org dla branży, linkbuilding lokalny i raport pozycji miesięczny z konsultacją telefoniczną. Pierwsze ruchy pozycji widać po 4–6 tygodniach, wejście na pierwszą stronę dla fraz lokalnych zwykle w 3–6 miesięcy.
What we actually do for a real estate agency
- 01We optimise Google Business Profile, categories (real estate agency, broker, real estate office), attributes (apartments, houses, plots, commercial), photos of the office and brokers, posts with current premium listings.
- 02We position phrases 'real estate broker {city}', 'real estate agency {city}', 'apartments for sale {city}', 'houses for sale {city}', 'apartment rental {city}', 'apartment sale {city}'.
- 03We implement schema.org RealEstateAgent + Place + Offer for every listing with m², price per m², location, schema.org Apartment for apartments. Delivers rich results with price and area visible in Google.
- 04We optimise district pages as a core local SEO element: separate subpage for 'apartments {district} {city}' with district description, average prices per m², current listings. This is the real fight for local top 3.
- 05We connect SEO with IDX (Import-Distribute-Export), ensuring listings from the agency system (Asari, Mediarent, Galactica) are indexed in Google with correct URLs, meta, schema, no duplicate content.
- 06We build local links: developers, mortgage banks, financial advisors, portals like Otodom, Morizon, Domiporta (directly to your listings). Plus content marketing 'how to buy an apartment in {city}', 'notary cost {city}'.
Why agencies choose SEVENEDGE
Goal: direct leads, not through portals
Every lead from Otodom is EUR 50-120. SEO builds a direct channel: after 6-12 months, 30-50% of leads come from your site, commission-free. That's real savings and higher margin.
We understand market specifics
Buyers decide in months, sellers in weeks, tenants in days. We build separate strategies per group, with separate phrases and conversion paths.
Fixed price, no commission
EUR 470 net/mo, all-inclusive. No surcharges for 'number of indexed listings' or 'lead boost'. Monthly invoice, ongoing collaboration.
SEO Professional package, EUR 470 net/mo
Fixed monthly price, 3-month minimum. Phrase audit every 2 weeks, on-page optimisation, position monitoring, monthly report and phone consultation.
- —30 local and listing phrases audit every 2 weeks
- —Google Business Profile optimisation
- —Schema.org RealEstateAgent + Apartment + Offer
- —District pages + local content (1 article/mo)
- —IDX optimisation + canonical for duplicates
- —Monthly position report + phone consultation
Common questions from brokers
All my listings are on Otodom, does SEO make sense?+
Yes, because every Otodom lead costs EUR 50-120. After 6-12 months of SEO you have 30-50% of leads from your own site, commission-free. Plus premium listings (apartments, houses) from your own site convert 2-3x higher because clients don't see 50 similar competing listings next to yours.
I have 200 listings in the system, do you SEO each one?+
No. We position category pages ('apartments for sale {city}', 'houses {district}') and the top 20 premium listings (apartments, houses over EUR 230k). Remaining listings are indexed but don't need a separate SEO strategy.
What about duplicate content (Otodom + my site)?+
We implement a canonical tag pointing to your site as the original. Plus we write unique descriptions for top listings (Otodom gets a shortened version, your site the full one). Google then treats your site as the source and Otodom as a copy.
Can I position districts of my city?+
Yes, very much so. Phrases like 'apartments Wilanów Warsaw' or 'houses for sale Krzeszowice Kraków' have lower competition and higher conversion than general 'apartments {city}'. We create separate district pages with current listings and local market description.
How long does SEO take for a real estate agency?+
First position movements show in 6-8 weeks. Top 3 for 'real estate broker {city}' is 6-12 months in smaller cities, 9-15 months in Warsaw or Kraków. District phrases ('apartments {district}') faster, 4-8 months.
Clients search for real estate in Google — let them find you first
Start with the brief. In 24h we'll come back with a visibility analysis and a proposal tailored to the local real estate market.
Fill out the brief →Page in English