SEO for the construction company clients trust before they call
An investor searches 'construction company {city}' or 'turnkey apartment renovation {city}' and decides based on portfolio and reviews. They don't pick the cheapest — they pick the one with 40 completed projects on the site and 80 reviews. We do SEO that plays on this: portfolio, reviews, transparent quotes.
Pakiet SEO w SEVENEDGE to stała cena 2 000 PLN netto miesięcznie, minimum 3 miesiące. W cenie audyt 30 fraz lokalnych co 2 tygodnie, optymalizacja Google Business Profile, schema.org dla branży, linkbuilding lokalny i raport pozycji miesięczny z konsultacją telefoniczną. Pierwsze ruchy pozycji widać po 4–6 tygodniach, wejście na pierwszą stronę dla fraz lokalnych zwykle w 3–6 miesięcy.
What we actually do for a construction company
- 01We optimise Google Business Profile, categories (construction company, general contractor, renovation, interior finishing), attributes (free quote, warranty, experience), photos of the crew and equipment, posts with current projects.
- 02We position phrases 'construction company {city}', 'general contractor {city}', 'apartment renovation {city}', 'turnkey finishing {city}', 'log house {region}', 'house construction {city}'. Investment-intent phrases deliver the highest ticket.
- 03We implement schema.org GeneralContractor + Service with scope description (shell, developer, turnkey), price ranges per m², experience (years on market, projects completed). Schema delivers a Google panel with phone and map.
- 04We build the portfolio gallery as a core SEO element: each project with description (area, time, scope), before/after photos with alt containing location and scope ('bathroom renovation 6m² Rzeszów'), schema.org ImageObject.
- 05We optimise the quote form: simple calculator (work type, m², standard) delivering price ranges online. This reduces 'how much would it cost' calls by 70% and leaves only real inquiries.
- 06We build local links: building wholesalers, partnerships with architects, portals like morizon, otodom, oferia. Industry backlinks from construction portals weigh the most in investment SEO.
Why construction companies choose SEVENEDGE
We know the investor decides over years
Renovation client decides in weeks, construction client in months. SEO builds visibility across the whole decision: first portfolio, second reviews, third quote. Every stage optimised.
Construction seasonality in the plan
Renovations March-June, builds May-October, finishing autumn-winter. We boost relevant phrases 6-8 weeks before the season, with no work on your side.
Fixed price, no games
EUR 470 net/mo, all-inclusive. No 'spring campaign' or 'construction season boost' surcharges. Monthly invoice, end.
SEO Professional package, EUR 470 net/mo
Fixed monthly price, 3-month minimum. Phrase audit every 2 weeks, on-page optimisation, position monitoring, monthly report and phone consultation.
- —30 local and investment phrases audit every 2 weeks
- —Google Business Profile + seasonality
- —Schema.org GeneralContractor + Service
- —Portfolio gallery optimisation (alt, EXIF, compression)
- —Local link building + property portals
- —Monthly position report + phone consultation
Common questions from construction companies
I have a profile on oferia.pl and fixly.pl, is SEO worth it?+
Yes. Oferia and Fixly are commission platforms (10-25% per project). Plus client sees 5-10 competitors next to your profile. SEO on your site delivers clients directly, commission-free and without showcasing competition. After 6 months 30-50% of leads come from your own site.
I have few project photos, is that blocking me?+
Yes, portfolio is the #1 decision factor in construction. We recommend a session with 3-5 recent clients (1 day photographer, EUR 350-580). 15-20 good before/after photos is an investment that pays back in 4-6 months.
Should I show price ranges on the site?+
Yes, mandatory. No prices is the #1 reason an investor bounces. Price ranges per m² ('bathroom renovation: EUR 350-700/m² depending on standard') filter low inquiries and leave real clients. Plus schema PriceSpecification delivers rich results in Google.
What about Google Ads instead of SEO?+
Ads work immediately, but 'construction company {city}' costs EUR 2-3.50 per click, with 1-3% conversion that's EUR 60-350 per lead. SEO builds lasting value: after 6 months you have free traffic from phrases you no longer pay for. Best combo is Ads + SEO.
How long does SEO take for a construction company?+
First position movements show in 6-8 weeks. Top 3 for 'construction company {city}' is 6-12 months (depending on competition). Long-tail phrases ('turnkey bathroom renovation {city}', 'wooden house {region}') faster, 3-6 months.
Investors pick a company with portfolio — let yours appear first
Start with the brief. In 24h we'll come back with a visibility analysis and a proposal tailored to the construction season.
Fill out the brief →Page in English