SEO / Law firm · Subcarpathia, PL
SEO for a law firm clients trust before they call
A client looking for a lawyer doesn't pick the 'cheapest', they pick the 'most competent'. That requires a different kind of SEO: not 'cheap advice' but '12 years of labour law experience'. That's how we do it. No 'guaranteed wins'.
SEVENEDGE · Krosno, Subcarpathia, Poland · on-site across the Krosno / Rzeszów / Sanok area, remote everywhere else.
Pakiet SEO w SEVENEDGE to stała cena 2 000 PLN netto miesięcznie, minimum 3 miesiące. W cenie audyt 30 fraz lokalnych co 2 tygodnie, optymalizacja Google Business Profile, schema.org dla branży, linkbuilding lokalny i raport pozycji miesięczny z konsultacją telefoniczną. Pierwsze ruchy pozycji widać po 4–6 tygodniach, wejście na pierwszą stronę dla fraz lokalnych zwykle w 3–6 miesięcy.
Talk to usWhat we actually do for a law firm
- 01We optimise Google Business Profile with categories (law firm, legal counsel, notary), specialisations, office hours, photos of the office and lawyers, posts on Supreme Court rulings and statute amendments.
- 02We position phrases 'attorney {city}', 'law firm {city}', 'legal counsel {city}', 'notary {city}' plus specialisations 'labour law {city}', 'divorce {city}', 'inheritance {city}'.
- 03We implement schema.org LegalService with specialisations, fee ranges, office hours and bar registration number. Attorney + Person schema can deliver a Google knowledge panel.
- 04We build expert content: analyses of Supreme Court rulings, commentaries on amendments, articles like 'how to document a divorce', 'when can you contest a will'. This is E-E-A-T as required by Google YMYL.
- 05We link to authoritative external sources: ISAP, BIP, Supreme Court rulings, legal glossaries. Plus backlinks from legal portals, Bar Association sites and local media.
- 06We optimise contact forms for GDPR, trust and conversion: consultation cost description, confidentiality clause, privacy policy link, GDPR notices compliant with the Polish DPA.
Why law firms choose SEVENEDGE
We understand the profession's constraints
Attorney advertising is restricted by the ethics code (NRA resolution). We don't promise 'case wins'. Our SEO is built on expertise, not aggressive marketing.
E-E-A-T is our specialty
Content is signed by a lawyer with a bar registration. We cite ISAP, legal glossaries, Supreme Court rulings. Google treats this as YMYL and rewards higher rankings.
Fixed price, like a law firm retainer
EUR 470 net/mo, no surcharges for 'reactive campaigns' or 'boost on a statute amendment'. Ongoing collaboration, monthly invoice, end of budget discussions.
SEO Professional package, EUR 470 net/mo
Fixed monthly price, 3-month minimum. Phrase audit every 2 weeks, on-page optimisation, position monitoring, monthly report and phone consultation.
- —30 local and specialisation phrases audit every 2 weeks
- —Google Business Profile optimisation
- —Schema.org LegalService + Attorney
- —Expert content (1 YMYL article monthly, subject to approval)
- —Local link building + legal portals
- —Monthly position report + phone consultation
Common questions from law firms
Attorney advertising is restricted, doesn't SEO breach the ethics code?+
No. SEO based on expertise (legal analyses, commentaries on rulings, informational FAQ) fully complies with the NRA resolution on advertising. We don't promise outcomes, we don't compare you with other firms, we don't advertise 'cheapest service'. We build visibility through knowledge — which is permitted.
Who writes the content, a lawyer or a copywriter?+
Structure and first draft are written by our copywriter with legal background. Substantive content and the byline come from your lawyer. Nothing is published without lawyer approval — that's the E-E-A-T standard.
How long does SEO take for a law firm?+
The YMYL industry requires a longer horizon: 6-12 months to top 3 for main local phrases. Specialisation phrases ('construction law {city}', 'inheritance cases {city}') are faster, 3-6 months. No 'rank #1 in 30 days' nonsense.
Can competitors see my keywords?+
The phrases we position appear in your site's content and are visible to anyone (Google sees them too). But the strategy, long-tail keyword map and publishing plan are internal materials we don't disclose. NDA is the industry standard — we'll gladly sign one.
I have a dozen specialisations, should I position all of them?+
No. For the first 3 months we recommend 2-3 specialisations with the highest LTV (usually commercial law, labour law, inheritance). After 6 months we add more. Trying to rank 12 specialisations at once dilutes budget and produces no results.
Clients look for an expert — let your firm appear first
Please fill out the brief. In 24h we'll come back with a visibility analysis and a proposal tailored to your specialisations.
Fill out the brief →Page in English