SEO for the medical practice patients register with on their own
A patient with chest pain types 'cardiologist {city}'. A patient with a referral searches 'endocrinologist private {city}'. They decide in 60 seconds based on Google position, reviews and available slots. If your practice isn't there, they go to ZnanyLekarz or competition. We change that.
Pakiet SEO w SEVENEDGE to stała cena 2 000 PLN netto miesięcznie, minimum 3 miesiące. W cenie audyt 30 fraz lokalnych co 2 tygodnie, optymalizacja Google Business Profile, schema.org dla branży, linkbuilding lokalny i raport pozycji miesięczny z konsultacją telefoniczną. Pierwsze ruchy pozycji widać po 4–6 tygodniach, wejście na pierwszą stronę dla fraz lokalnych zwykle w 3–6 miesięcy.
What we actually do for a medical practice
- 01We optimise Google Business Profile with categories (medical office, clinic, specialist in a given field), specialties, consultation hours, photos of the practice and equipment, posts with medical articles.
- 02We position specialty phrases 'cardiologist {city}', 'endocrinologist {city}', 'dermatologist {city}', 'gynaecologist private {city}', 'orthopaedist {city}' plus procedure phrases ('pregnancy ultrasound {city}', 'stress ECG {city}').
- 03We implement schema.org MedicalClinic + Physician + MedicalProcedure with service descriptions, price ranges, hours and the practitioner number. Schema delivers a Google knowledge panel with phone and map.
- 04We build expert content: 'when to see a cardiologist', 'hypothyroidism symptoms', 'how to prepare for ultrasound' — signed by a doctor with practitioner number. This is E-E-A-T required by Google in YMYL.
- 05We connect SEO with online booking (Medicover, ZnanyLekarz, your own calendar). We position 'book appointment {specialty} {city}' as a separate, top-converting phrase.
- 06We link to authoritative medical sources: Polish cardiology society (PTK), scientific journals, guidelines. Plus backlinks from medical portals (medonet, mp.pl), medical chamber, local media.
Why practices choose SEVENEDGE
We understand YMYL and GDPR
Medical content is YMYL (Your Money Your Life) — Google grades it stricter. We implement E-E-A-T principles, doctor signatures with practitioner numbers, guideline citations. This materially lifts rankings.
Medical ethics in the plan
We don't promise 'cure without relapse' or 'the best cardiologist'. We position with expertise, medical information, patient FAQ. In line with the medical ethics code.
Fixed price, no 'link building budget'
EUR 470 net/mo, all-inclusive. No 'seasonal campaign' or 'flu boost' surcharges. Monthly invoice, end of discussion.
SEO Professional package, EUR 470 net/mo
Fixed monthly price, 3-month minimum. Phrase audit every 2 weeks, on-page optimisation, position monitoring, monthly report and phone consultation.
- —30 specialty phrases audit every 2 weeks
- —Google Business Profile optimisation
- —Schema.org MedicalClinic + Physician
- —Expert content (1 YMYL article monthly, doctor's signature)
- —Local link building + medical portals
- —Monthly position report + phone consultation
Common questions from doctors
Doctor advertising is restricted, doesn't SEO violate the ethics code?+
No. Expert content (medical info, disease symptoms, exam prep) is compliant with the medical ethics code. We don't promise outcomes, don't compare with other doctors, don't advertise 'cheapest consultation'. We build visibility through knowledge, and that's permitted.
I have a ZnanyLekarz profile, is SEO worth it?+
Yes. ZnanyLekarz is a great booking system but every registration is commission. Plus a ZnanyLekarz patient sees 5 competitors next to you. SEO on your site delivers patients directly, commission-free and without showcasing competition.
Who writes the content, me or a copywriter?+
Structure and first draft come from our copywriter with medical experience. Substantive content and signature are by the Doctor. Without doctor's acceptance we don't publish anything. This is E-E-A-T standard and required practice in YMYL.
How long does SEO take for a medical practice?+
YMYL industry needs a longer horizon: 6-12 months to top 3 for main specialty phrases ('cardiologist {city}'). Long-tail phrases ('pregnancy ultrasound week 12 {city}', 'post-heart-attack checkup {city}') faster, 3-6 months. No 'rank #1 in 30 days' nonsense.
I have several specialties, how to position them?+
In the first 3 months we recommend 2-3 specialties with the highest LTV (usually cardiology, endocrinology, aesthetic dermatology). After 6 months we add more. Trying to position all of them at once means spreading the budget thin and no results.
Patients are searching for a specialist — let your practice appear first
Please fill out the brief. In 24h we'll come back with a visibility analysis and a proposal tailored to your specialty.
Fill out the brief →Page in English