SEO / Hotel · Subcarpathia, PL

SEO for the hotel guests book directly

A guest searches 'lodging {city}' or 'SPA weekend Bieszczady' and clicks Booking. Booking takes 15-25% commission on every booking. SEO builds the visibility that lets guests book directly with you, commission-free.

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SEVENEDGE · Krosno, Subcarpathia, Poland · on-site across the Krosno / Rzeszów / Sanok area, remote everywhere else.

Pakiet SEO w SEVENEDGE to stała cena 2 000 PLN netto miesięcznie, minimum 3 miesiące. W cenie audyt 30 fraz lokalnych co 2 tygodnie, optymalizacja Google Business Profile, schema.org dla branży, linkbuilding lokalny i raport pozycji miesięczny z konsultacją telefoniczną. Pierwsze ruchy pozycji widać po 4–6 tygodniach, wejście na pierwszą stronę dla fraz lokalnych zwykle w 3–6 miesięcy.

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The SEO market in numbers

W Polsce działa ok. 11 200 obiektów noclegowych. Własną stronę internetową ma 88% z nich, a system rezerwacji albo zapytań online — tylko 78%. Dla pozycjonowania to przewaga: większość konkurencji nie domknęła podstaw widoczności w Google, więc lokalne SEO wyprzedza ją w miesiącach, nie latach.

Aktywnych podmiotów

11 200

Ma stronę www

88%

Rezerwacja / wycena online

78%

Źródło: Estymacja: GUS Turystyka + Booking.com, Q4 2025, Polska

SEO results, an example from this industry

SaaS / Hospitality Tech

Auresta. SaaS product landing page for the hospitality industry

B2B SaaS landing page with features section, subscription pricing and demo form integrated with CRM. Fast, responsive, optimized for B2B conversion.

Timeline: 1 weeksView project

What we actually do for a hotel

01We optimise Google Business Profile: categories (hotel, guesthouse, agritourism, SPA), attributes (pool, sauna, restaurant, parking, pets), reception hours, seasonal-offer posts.
02We position phrases 'hotel {city}', 'lodging {city}', 'guesthouse {region}', 'SPA weekend {region}', 'agritourism {region}', 'family hotel {city}'. Travel-intent phrases (Christmas, NYE, school holidays, long weekend) get seasonal boosts.
03We implement schema.org Hotel + LodgingBusiness + Room with room descriptions (type, beds, amenities, nightly rate). Delivers 'rich results' in Google with prices and ratings visible in the SERP.
04We optimise the gallery: every photo of a room, pool, SPA gets alt with location and type ('family apartment Bieszczady', 'Finnish sauna Krynica'), WebP compression, EXIF.
05We connect SEO with Booking and Trivago: reviews from those platforms are pulled into schema.org Review on the site, with direct links to your own booking engine. Goal: guest books directly, not through Booking.
06We build 'what to see in {region}', 'what to do in {city} on a weekend' content with links to attractions, trails, local restaurants. Tourism content ranks high and brings in guests still planning their trip.

Why hotels choose SEVENEDGE

Goal: direct bookings, not OTAs

Every booking via Booking is 15-25% commission. SEO builds the visibility that lets guests find your site and book without an intermediary.

Tourism seasonality in the plan

Christmas, NYE, school holidays, long weekend, summer. We boost relevant phrases 8-12 weeks before the season, with no work on your side.

Fixed price, like a hotel night

EUR 470 net/mo, no surcharges for 'NYE campaign' or 'school holiday boost'. Monthly invoice, ongoing collaboration.

SEO Professional package, EUR 470 net/mo

Fixed monthly price, 3-month minimum. Phrase audit every 2 weeks, on-page optimisation, position monitoring, monthly report and phone consultation.

—30 local and tourism phrases audit every 2 weeks
—Google Business Profile + seasonality
—Schema.org Hotel + LodgingBusiness + Room
—Tourism content (1 'what to see' article monthly)
—Local link building + travel portals
—Monthly position report + phone consultation

See full pricing →See website package for hotels How local SEO works

Common questions from hoteliers

We have Booking and 80% occupancy, does SEO make sense?

Yes — because every Booking reservation is 15-25% commission. A hotel with 80% occupancy via Booking loses 15-25% of revenue to commissions. SEO builds a direct channel: after 6-12 months, 20-40% of bookings come from your own site, commission-free. That's a real margin lift.

We have a small guesthouse (8 rooms), is SEO worth it?

Yes, especially for niche phrases: 'guesthouse for families {region}', 'agritourism with pool {region}', 'guesthouse with sauna {city}'. Smaller phrases, less competition, higher conversion. ROI in 4-8 months.

What about Google Ads instead of SEO?

Ads work immediately, but cost EUR 1-3 per click in hotel industry, with 2-5% conversion = EUR 20-150 per booking. SEO builds lasting value: after 6 months you have free traffic from phrases you no longer need to pay for. Best combo is Ads + SEO.

Do we need a travel blog on the site?

For seasonal hotels (mountains, sea, lakes) we strongly recommend it. Articles like 'what to see in {region} in autumn', 'cycling routes Bieszczady', 'best restaurants {city}' bring guests during trip-planning phase, before they've picked a hotel. Booking conversion is 3-5x higher than from 'hotel {city}' phrases.

How long does SEO take for a hotel?

First effects (Google Maps, position movements) show in 4-6 weeks. Top 3 for 'hotel {city}' is 6-12 months in popular destinations, 4-8 months in smaller ones. Tourism phrases ('what to see in {region}') faster.

Local SEO questions from the region

Bieszczady

Ile hoteli i pensjonatów jest w Bieszczadach?

Według Booking.com i GUS Turystyka w Bieszczadach działa ok. 280 obiektów noclegowych (hotele, pensjonaty, agroturystyka, domki). 80% ma stronę www, 65% aktywny system rezerwacji bezpośredniej (poza Booking/Airbnb). Sezon szczytowy lipiec-sierpień + ferie zimowe, bez własnej strony tracisz 15-20% prowizji na każdej rezerwacji platform.

Czy strona hotelu w Bieszczadach musi mieć rezerwację bezpośrednią, jeśli mam Booking?

Tak, Booking pobiera 15-18% prowizji od każdej rezerwacji. Własna strona z systemem rezerwacji bezpośredniej (np. Booking Engine, Cal.com lub własny formularz) pozwala odzyskać te 15-18%. Dla hotelu z 100k przychodu rocznego z OTA to 15-18k oszczędności rocznie, strona zwraca się w 2-3 miesiące.

Jakie frazy szukają turyści wybierający się w Bieszczady?

Top wyszukiwania według Google Trends sezonowo: 'hotel Bieszczady z basenem' (~1200/mies w sezonie), 'pensjonat Solina' (~800/mies), 'agroturystyka Bieszczady z psem' (~600/mies), 'domek Bieszczady na wynajem' (~2000/mies). Strona musi być zoptymalizowana pod te long-tail frazy z konkretnymi udogodnieniami w hero (basen / sauna / pet-friendly / widok / kominek).

SEO for other industries

We run local SEO for other industries too. Browse the package tailored to your market.

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SEO guides from our blog

Before you commission a site, see what it costs and how to keep it fast in search.

Guests book directly — let your hotel appear first

Please fill out the brief. In 24h we'll come back with a visibility analysis and a proposal tailored to the tourism season.

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Need more than a website?

Websites are what we do here. If you need software that calculates, tracks deadlines and moves data between systems, that is SEVENEDGE, our software house.